Item 2020.97.5 - Ahluwalia Tinku Winku Jeans

Identity area

Reference code

2020.97.5

Title

Ahluwalia Tinku Winku Jeans

Date(s)

  • Spring Summer 2020 (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

Ahluwalia
(2018-present)

Administrative history

Ahluwalia was founded in 2018 by Priya Ahluwalia (b. 1992). She presented her graduate collection at London Fashion Week Men’s as one of the first graduates from the University of Westminster’s MA Menswear course. Ahluwalia’s designer draws inspiration from her combined Indian-Nigerian ancestry and London upbringing, frequently repurposing vintage or surplus textiles through patchwork techniques. The label won the H&M Design Award in 2019, was a co-winner of the 2020 LVMH Prize, and won the Queen Elizabeth II Award for Design in 2021. Ahluwalia was named the 2021 recipient of the BFC/GQ Designer Menswear Fund, which included a £150,000 cash prize. The company has collaborated with adidas, Mulberry, Paul Smith, Ganni, Gucci, Microsoft and Avery Dennison.
Sources: British Vogue; Evening Standard; WWD.

Repository

Westminster Menswear Archive

Archival history

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Scope and content

Pair of printed denim jeans. Heavy twill white cotton denim has been digitally printed with a design in orange, green, pink, blue and shades of grey. The design features photographic full-length portrait illustrations of two boys and a girl in a large scale down the front of both legs and the back of the right leg. They fasten centre front with a metal YKK zip and a metal 'Ahluwalia' embossed button. The waistband has five button loops. There are curved inset pockets to the front hips and two patch pockets at the rear. Label in the inside centre waistband.

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      Label: Ahluwalia / M
      Care label: Ahluwalia / MADE IN TUNISA / 100% RECLAIMED COTTON

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      Note

      This design was shown at London Fashion Week Men's in June 2019, Look 4. The collection was inspired by photographs of her family, many taken by her grandmother, and the UK Garage music scene.

      Note

      The print design was in collaboration with illustrator Maeday (Melanie Eames).

      Note

      A pair of jeans in this design featured in iD magazine, No. 360, 2021 as part of an editorial photographed by Rafael Pavarotti and styled by Ibrahim Kamara.

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          Sources

          Eileen Cartter, Garage Magazine, Issue 18, 12 April 2020, garage.vice.com
          'Ahluwalia Studio SS20', dazeddigital.com
          maeday.online/collaborations

          Accession area