Ahluwalia

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Ahluwalia

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    • Ahluwalia Studio Limited

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      Dates of existence

      2018-present

      History

      Ahluwalia was founded in 2018 by Priya Ahluwalia (b. 1992). She presented her graduate collection at London Fashion Week Men’s as one of the first graduates from the University of Westminster’s MA Menswear course. Ahluwalia’s designer draws inspiration from her combined Indian-Nigerian ancestry and London upbringing, frequently repurposing vintage or surplus textiles through patchwork techniques. The label won the H&M Design Award in 2019, was a co-winner of the 2020 LVMH Prize, and won the Queen Elizabeth II Award for Design in 2021. Ahluwalia was named the 2021 recipient of the BFC/GQ Designer Menswear Fund, which included a £150,000 cash prize. The company has collaborated with adidas, Mulberry, Paul Smith, Ganni, Gucci, Microsoft and Avery Dennison.
      Sources: British Vogue; Evening Standard; WWD.

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