Item 2020.94 - Fred Perry Black and Gold Twin Tipped Polo Shirt

Identity area

Reference code

2020.94

Title

Fred Perry Black and Gold Twin Tipped Polo Shirt

Date(s)

  • 2002 (Creation)

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Item

Extent and medium

1

Context area

Name of creator

(1952-)

Biographical history

Fred Perry Sportswear 1952–95 Fred Perry 1995–present
Fred Perry Sportswear was founded in 1952 by British tennis player Fred Perry (1905–95) and Austrian entrepreneur Tibby Wegner (1906–95), initially producing sweatbands and later tennis shirts and shorts. The original Fred Perry shirts were inspired by those worn by French player René Lacoste. Wegner brought a Lacoste shirt from the sports department store Lillywhites, in Piccadilly Circus, took it to a factory in Leicester and had it replicated as a Fred Perry shirt. The laurel wreath logo was adapted from the wreath design that featured on the purple silk ribbons awarded to Wimbledon champions by the All England Tennis Club. The first Fred Perry shirts were produced in 1952 and were given away to players at Wimbledon that year. Selling for 21 shillings, they were stocked by Lillywhites and London department store Harrods. They marketed the shirts by giving them free of charge to celebrities including Charlton Heston, Bing Crosby and John F. Kennedy. Not long after, Wegner dyed several of the shirts in assorted colours for his golfing friends and began selling them, transitioning the business from sportswear to menswear.
In 1964 Wegner sold the company to rainwear manufacturer Mackintosh, who retained Fred Perry to market the products. Figgie International, based in Ohio, purchased Fred Perry Sportswear in 1973, expanding the brand from classic tennis shirts to include tennis, golf and leisure apparel. They sold the company in 1995 to Japanese licensee Hit Union. At the time, the company’s turnover was under US$20 million. In 2003 the company announced a partnership with Comme des Garçons to produce a Fred Perry / Comme des Garçons shirt range which launched in Spring Summer 2004. In 2005, Scottish tennis player Andy Murray was contracted to wear the Fred Perry shirt at Wimbledon. In 2006 the company launched a higher-end line called Blank Canvas, partnering with British designers, including Jessica Ogden and Peter Jensen. Fred Perry and Belgian designer Raf Simons collaborated on collections from Autumn 2008 to 2011, and then again from 2013 until the closure of the Raf Simons brand in 2023. In 2019 Fred Perry opened a flagship store at 483 Broome Street, New York, in addition to its existing stores in Boston and Brooklyn. In total, in 2019 the brand had 250 shops worldwide. In 2021 Fred Perry collaborated with Charles Jeffrey Loverboy on three separate capsule collections. Nicholas Daley, a British menswear designer, partnered with Fred Perry to create three capsule collections between 2019 and 2021. Fred Perry has also collaborated with several other brands including A Bathing Ape (2016), Mastermind (2019), Casely-Hayford (2020), narifuri (2020) and Akane Utsunomiya (2020). In 2021 Fred Perry bought British shoemaker George Cox.
Sources: Drapers; Hypebeast; Jon Henderson, The Last Champion: The Life of Fred Perry (London: Yellow Jersey Press, 2009); The Wall Street Journal; WWD.

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Scope and content

Short-sleeved black cotton pique shirt with rib knit turn down collar and cuffs. The collar and rib around the bottom edge of the sleeves have two yellow-gold stripes along the edge, the outer stripe is wider. The neck opening has a centre front placket that fastens with two black plastic buttons. The Fred Perry laurel wreath logo is machine embroidered in yellow-gold thread on the right chest. Label in the back of the neck. Size XS.

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      Label: FRED PERRY / 100% Cotton Pique
      Condition: Good. Some slight fading around the collar and edges of the garment due to washing and wear. Care label removed.

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      Note

      The previous owner of this shirt donated it as an example of LGBTQ history. It was bought for him as a Christmas present in December 2002 from the Fred Perry store in Manchester. He wore it out to various bars and clubs in Amsterdam for that New Year's Eve.

      Between 2002 and 2012 he wore it when he travelled to Japan, Germany, Canada, Australia, New Zealand, USA, Libya, France, Spain, Belgium, Netherlands and Switzerland. He also wore it out to clubs around the UK such as SOP, BOOTS, The Block, Backstreet, and Rockies. When he was in London he wore it to Central Station, always on Tuesdays and Sundays.

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