Identity area
Reference code
2020.100.62
Title
Nikelab X MMW Balaclava
Date(s)
- Spring Summer 2018 (Creation)
Level of description
Item
Extent and medium
2 (balaclava and metal clip)
Context area
Name of creator
Administrative history
Name of creator
Administrative history
Repository
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
Black polyester and elastane head, face and neck covering balaclava with metal clip attachment. It has two sections over the head, the top part can be pulled down over the forehead. The section that comes up over the bottom half of the face has the Nike symbol printed in reflective material in the centre. The neck section is longer at the front and covers the chest. It has an internal pocket in the back of the neck with a loop. There is also a loop on the left outside shoulder. The metal clip has 'max 1kg' etched into it.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Language and script notes
Physical characteristics and technical requirements
Label: NIKE / JUST DO IT / DRI-FIT
Care label: Nike European Operations / Netherlands B.V. / Made in Vietnam / Body: 97% Polyester 7% Elastane / Mesh: 100% Polyester
Care label: Nike European Operations / Netherlands B.V. / Made in Vietnam / Body: 97% Polyester 7% Elastane / Mesh: 100% Polyester
Finding aids
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Note
On release in 2018 this design caused controversy. The balaclava was styled with another garment from the collection, the Kiger vest (WMA.2021.17), and photographed on a black male model. The images were criticised in the United Kingdom for creating racial stereotypes and glamorising gang culture.
Alternative identifier(s)
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Name access points
Description control area
Description identifier
Institution identifier
Rules and/or conventions used
Status
Level of detail
Dates of creation revision deletion
Language(s)
Script(s)
Sources
'Nike removes balaclava accused of "targeting gun culture"', Newsbeat, BBC, 21 August 2018.
Jake Silbert, 'Nike Pulls Balaclava from Shelves after Criticism of Brand Promoting "Gang Culture"', Hypebeast, 22 August 2018.
Jake Silbert, 'Nike Pulls Balaclava from Shelves after Criticism of Brand Promoting "Gang Culture"', Hypebeast, 22 August 2018.