Item 2019.140.1 - Hardy Amies for Hepworths Suit - Jacket

Identity area

Reference code

2019.140.1

Title

Hardy Amies for Hepworths Suit - Jacket

Date(s)

  • nd [1962-1963] (Creation)

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Item

Extent and medium

1

Context area

Name of creator

(1864-1985)

Administrative history

Hepworths was a Leeds-based multiple tailor specialising in the manufacture and retailing of men's tailored outerwear. The company was started in 1864 by Joseph Hepworth (1834-1911) when he established a woollen drapers' business with his brother-in-law in Briggate, central Leeds. Shortly afterward Hepworth went into wholesale clothing manufacture on his own and expanded rapidly, moving into retail in the 1880s so they could sell their tailoring direct to the public.

Along with another Leeds-based company Blackburn, Hepworths were pioneers of the multiple tailoring model of menswear. Multiple tailors specialised in made-to-measure tailoring (though they also made and sold ready-to-wear). Men would go to one of the hundreds of high street shops owned by the company and be measured for a suit based on the catalogues and fabric samples provided. The details were then sent to the company's factory where the suit was hand cut by a tailor and machined (either in Leeds or elsewhere in the north of England). The completed suit was then collected from the shop a few weeks later.

The period after the First World War saw rapid expansion with Hepworths increasing their branches from 250 in 1926 to 313 in 1945. The company changed its strategy from the late 1940s dropping outfitting and concentrating on quality made-to-measure tailoring. In the early 1960s Hepworths innovated by contracting couturier Hardy Amies to design a range for them. This began a hugely successful partnership which lasted until the late 1970s.

After significant turmoil in the British clothing industry during the 1970s Hepworths innovated again in 1981 by working with George Davies and Conran Associates to launch a label aimed at fashion-conscious young women. Named Next, the first shops were opened at the beginning of 1982 and quickly attracted consumers. Just two years later, in 1984, Hepworths launched Next for Men which also marked the beginning of the end of Hepworths as in 1985 the last of the 350 Hepworths stores closed. By this point the company had completely rebranded as Next and had relocated all of their head office operations from Leeds to Leicester.

Name of creator

(1909-2003)

Biographical history

Hardy Amies began designing menswear in 1958 with silk ties for Michelsons and shirts for Radiac. In 1961 he was approached by Hepworths, a Leeds-based multiple tailor, to design a range of tailored outerwear for them. This became hugely successful, by 1964 his menswear was turning over about £15 million, while his womenswear was only £0.75 million. He also licenced his name for menswear lines internationally. His partnership with Hepworths lasted until the late 1970s.

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Scope and content

Short single breasted jacket (part of a two piece suit) in brown 'Silkana' wool worsted and silk fabric. The fabric has a very fine dark brown or black stripe through it. The jacket has a narrow turn down collar and lapel with a defined roll and high break point. It fastens with two brown plastic buttons and has two jetted and flapped horizontal pockets at the waist. On the left chest is a slightly angled welted pocket. The short cuff vents have three small brown plastic buttons and the back is one piece with two vents in the side seams. It is lined in dark brown rayon and has a cord hanging loop in the back of the neck. Two interior jetted chest pockets and makers labels on the inside chest.
Country of Design: England
Country of Manufacture: England

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      Label: A / HARDY AMIES / DESIGN / TAILORED BY / Hepworths
      Label: SUPERFINE WORSTED / Silkana / MADE IN HUDDERSFIELD / England
      Materials: worsted wool and silk mix, rayon
      Measurements:
      Armpit to armpit 21 inches (38 inch chest)
      Across shoulders 18 inches
      Sleeve 23 1/2 inches
      Length 26 inches
      Vents 7 1/2 inches

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      Note

      Short tailored jackets like this became fashionable from the 1950s into the early 1960s and were influenced by 1950s Italian menswear and tailoring styles. They became known as 'bum freezers' because of how short they were.

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