Item 2017.352.3 - Analog Jacket

Identity area

Reference code

2017.352.3

Title

Analog Jacket

Date(s)

  • 1998-2012 (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

(1998-)

Administrative history

The Analog outerwear label was started in 1998 as an offshoot of Burton (founder Jake Burton Carpenter), a snowboarding company from Burlington, Vermont. Carpenter was persuaded by head designer Greg Dacyshyn to bring fashion to their outerwear with Analog, described by Dacyshyn as a 'style lab, where our more progressive riders and customers were willing to go'. Snowboarders Jeffy Anderson, Trevor Andrew, Jason Brown and Gigi Ruf were associated with the line. They expanded into streetwear, surf and skate gear in 2003 and launched ATF (Analog Technical Fashion - streetwear inspired snowboarding clothing) in 2010. In 2012 Burton re-focussed the brand on snowboarding.

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Scope and content

Black nylon jacket with zip front closure and drawstring at neck and hem. It has two large zip opening pocket covers on each side of the centre front which open to reveal further pouch pockets. The pocket covers have magnets which help to keep them closed but also ensure they stay in place when they are tucked away. There are two vertical zipped and welted pockets at each hip. Under each arm down the side seams are zipped gussets which reveal grey air vents with holes. There are also short zipped vents under each arm in the sleeve seam. The jacket is lined in grey polyester mesh. The zips are all YKK and the main front zip has a leather pull tag with 'Analog' on it.
Country of Design: United States
Country of Manufacture: China
Keywords: Snowboard gear, technical wear, outerwear, winter clothing, sportswear

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      Physical characteristics and technical requirements

      Outer: nylon with polyurethane coating Lining mesh: polyester
      Colour/Print: Black, grey
      Details: Hidden pockets, vents, magnets, mesh lining
      Label: Analog / something which is similar or correspondent in some respects, though otherwise dissimilar to something else / www.analogsnowboarding.com / S CA#26902 / Made in China / Outer Shell 100% Nylon with Polyurethane coating / Mesh 100% Polyester / Taffeta 100% Nylon

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      Note

      Designed by Errolson Hugh and Hiroshi Fujiwara. Hugh designed for the Stone Island Shadow Project and his own Berlin-based brand Acronym and Fujiwara designs for Electric Cottage and Hoodenough Japan. The Acronym Analog MD Clone Jacket was named as one of TIME Magazine’s coolest inventions of 2002.

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