Identity area
Type of entity
Corporate body
Authorized form of name
Analog
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Description area
Dates of existence
1998-
History
The Analog outerwear label was started in 1998 as an offshoot of Burton (founder Jake Burton Carpenter), a snowboarding company from Burlington, Vermont. Carpenter was persuaded by head designer Greg Dacyshyn to bring fashion to their outerwear with Analog, described by Dacyshyn as a 'style lab, where our more progressive riders and customers were willing to go'. Snowboarders Jeffy Anderson, Trevor Andrew, Jason Brown and Gigi Ruf were associated with the line. They expanded into streetwear, surf and skate gear in 2003 and launched ATF (Analog Technical Fashion - streetwear inspired snowboarding clothing) in 2010. In 2012 Burton re-focussed the brand on snowboarding.
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Sources
Cathy Horyn, 'Business; To Balance a Business, He Rides a Snowboard', New York Times, 24 August 2003