Item 2020.70 - Duffer of St George Cardigan

Identity area

Reference code

2020.70

Title

Duffer of St George Cardigan

Date(s)

  • nd [1985-1995] (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

(1984-2008)

Administrative history

The label started out as a market stall in Camden, London run by Marco Cairns, Eddie Prendergast, Barrie Sharp and Clifford Bowen selling military deadstock. In 1985 they opened their first shop in London's Portabello Road and began selling their own designs made in limited runs. In 1989 they moved to a store in D'Arblay Street, Soho importing stock from America such as Adidas Superstars, Red Wing Boots, Schott puffa jackets and New Era baseball caps. The early 1990s saw the company become more commercial after a majority share was sold to Dr. Thomas Hiedecker - the Duffer hoodie became their biggest seller. In 2004 they signed a licencing deal with Debenhams resulting in a loss of quality control, the label was then bought out of administration in 2008 by JD Sports.

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Content and structure area

Scope and content

Green wool and acrylic cardigan with turn down collar and two wide vertical yellow stripes down the front. The cardigan buttons centre front with seven gold tone and green shank buttons. The buttons have a design of two interlinked capital D's in gold on a green background. There are two welted insert pockets at the chest, the welts are ribbed with a narrow cream stripe across the top. The turn down collar is ribbed, the front panels are knitted sideways with two green vertical ridged pattern panels on either side of wide yellow stripes . Size M. Label in the back of the neck, care label in the left lower side seam.

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      Physical characteristics and technical requirements

      Label: The "DUFFER" of ST. GEORGE / M
      Care label: MADE IN GREAT BRITAIN / 50% WOOL 50% ACRYLIC
      Measurements:
      Width pit to pit 20 inches

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      Note

      An example of Duffer of St George's 'Yardie Cardie' look which was influenced by Black British dancehall and reggae, casual, and Italian styles.

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