Item 2022.92.4 - Vollebak Relaxation Hoodie

Identity area

Reference code

2022.92.4

Title

Vollebak Relaxation Hoodie

Date(s)

  • 2015 (Creation)

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Item

Extent and medium

1

Context area

Name of creator

(2015-)

Administrative history

Vollebak is a London-based technical outerwear and sportswear brand founded in 2015 by twin brothers Nick and Steve Tidball (b. 1979). They previously worked together in advertising as an art director and copywriter team. This experience has informed the brand’s emphasis on single product launches rather than collections, and garments designed with specific functions or material properties. Designs have included the world’s first graphene jacket, a carbon fibre T-shirt, a solar-charged jacket that stores and re-emits light, a 100-year hoodie and a full metal jacket woven from over 11 kilometres of copper yarn. Time magazine named Vollebak’s solar-charged jacket one of the best inventions of 2018 and their full metal jacket one of the best inventions of 2020. In 2019 Satish Tailor (b. 1972) was appointed head of design, and in 2022 Vollebak received an undisclosed amount from the BFC Venrex Fashion Fund.
Sources: Wired UK.

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Scope and content

Hoodie made from a pale pink neoprene fabric. Hoodie is front fastening via a double zip which, when fully fastened, covers the head entirely, with mesh at the eyes enabling the wearer to see out. Either side of the front opening are vertical, zipped pockets, with the pocket on the left placed slightly higher than the pocket on the right. The hoodie has long sleeves with cut out thumb holes at each cuff. The detailing on the jacket [zips, trims etc] are in a contrasting black.

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      Physical characteristics and technical requirements

      Label: Vollebak / Baker Miller Pink / Made in Portugal / M / Between 1979 and 1987 a series of psychological experiments demonstrated how just 15 minutes of exposure to a colour named Baker Miller Pink could suppress violent and aggressive behaviour in prisoners and delinquents - calming their minds and tranquilizing their muscles. replication the exact colour of the original tests, this Baker Miller Pink hoodie is built for the high-pressure waiting periods in adventure sports and exhibitions, when the ability to relax can be key to success or survival. All you have to do to slow your heart rate, your brainwaves and your breathing is to put it on and zip it up.
      Material: Neoprene
      Measurements: 47cm [Chest]; 68cm [Length]
      Details: Zip front; vertical pockets
      Physical Condition: Good

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      Note

      Originally designed as a solution to not being able to unwind / chill out / sleep before and after intense events like ultramarathons or Ironman. The whole design of the pink hoodie, from the colour to the position of the pockets and the downloadable soundtrack was engineered to chill you out.

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