Item 2021.2.2 - Joe Casely-Hayford Double-fronted Jeans

Identity area

Reference code

2021.2.2

Title

Joe Casely-Hayford Double-fronted Jeans

Date(s)

  • 1992-1993 (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

Joe Casely-Hayford
(1984-2005)

Administrative history

Menswear and women's wear label established by designer Joseph Ephraim Casely-Hayford OBE (1956-2019) in London. It was initially stocked by London fashion boutiques such as Jones, Joseph and Crolla as well as stores in New York. Garments featured the Joe Casely-Hayford playing card brand label between 1989 and 1994. The label showed runway collections in Paris, London and Tokyo, was sold internationally, and was particularly successful in Japan. In 2009 Joe Casely-Hayford launched a new luxury menswear brand called Casely-Hayford in collaboration with his son Charlie Casely-Hayford.

Repository

Westminster Menswear Archive

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Scope and content

Blue denim jeans with red contrast topstitching, featuring both a front button fly and a back zip fly, making the jeans reversible. The inside leg, centre front, and back seams are constructed with run and fell stitching. Each side includes a traditional five-pocket jeans design, with six rivets reinforcing the pocket edges. There are four bar-tacked belt loops—two on each side—positioned 7 cm from the closures. An internal label on the waistband displays "Joe Casely-Hayford" with a playing card graphic.

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      Physical characteristics and technical requirements

      Jeans measurements:
      Waist 32 inches
      Inside leg 30.5 inches
      Outside leg from waistband 41 inches
      Width at bottom leg 7 inches
      Country of design: England
      Country of manufacture: England

      Label: 100% cotton
      Made in England
      Wash and dry separately as colour may transfer
      Do not bleach

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      Note

      The Joe Casely-Hayford *playing card* brand label, introduced in 1989 and discontinued in 1994, dates these items to either Spring/Summer 1992 or Spring/Summer 1993. See the object file for further details.

      Note

      From Inside the Westminster Menswear Archive:

      DOUBLE-FRONTED JEANS
      Joe Casely-Hayford
      1990s
      Prior to 1926, all jeans featured a button fly closure. American workwear company H.D. Lee became the first to use a zip fly in its jeans with the introduction of the 101Z in 1926, the predecessor to their Lee Riders label. To provide customers with a choice, the company continued to offer a button fly version, the 101B, despite many consumers on America’s East Coast preferring zip-front jeans. Rather than customers having to choose, these jeans by Joe Casely-Hayford have a button fly in the front and a zip fly in the back. Both sides feature the classic ‘front five’ pocket design with six rivets along the pocket edges. The jeans feature red contrast topstitching, and run and fell seams on the inner leg, centre front and back.
      Cotton
      Archive no. 2021.2.2

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