Item 2020.100.6.3 - Great British Designer Face Coverings Liam Hodges

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Reference code

2020.100.6.3

Title

Great British Designer Face Coverings Liam Hodges

Date(s)

  • 2020 (Creation)

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Item

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1

Context area

Name of creator

(1999-present)

Administrative history

Manufacturer of reusable bags and textile products which are made in their factory in Pondicherry, South India. They are suppliers of the Bags of Ethics™ label.

Name of creator

(2013-2023)

Administrative history

Liam Hodges (b. 1988) first showed as part of the Fashion East installations at London Collections: Men a week after his graduation from the Royal College of Art in June 2013. Liam Hodges was sponsored by the British Fashion Council’s NEWGEN programme for three years, from 2016 to 2018. The company collaborated with numerous other brands including Levi’s, Domino Pizza, Pepsi, Urban Outfitters, Dickies, Ellesse, Fila, Boardies and Björn Borg. In 2023, the company went into voluntary liquidation.
Sources: British Fashion Council; Fashion East

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Scope and content

Multi-coloured cotton face mask designed by the British designer, Liam Hodges. The front panel is printed with an abstract stripe pattern in pink, yellow, blue and black non-toxic inks. The inside panel is white and printed with the designer logo and 'Once again if we endeavor/Love will bring us back together' in black ink . There is a paper sticker with a QR code attached on the back. The mask has a nose strip to adjust fit and black adjustable elastic loops on each side to go over the ears. It is double layered, without a pocket for filters. This mask is one of a pack of three, including two other designers, RIXO and Julien Macdonald. The pack also includes two protective white cotton pouches, printed with Bags of Ethics logo and materials information in black ink.

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      Small 'Bags of Ethics' label sewn on the front lower right-hand corner of the mask.
      Made in London, United Kingdom.
      Materials from website: Panels made of 100% GOTS certified luxury organic cotton / Elastic ear loops, recyclable.
      Packaging: Tamper-proof polybag made of recycled LDPE which can be recycled.
      Protective Pouch: 100% organic cotton sateen. Printed using REACH compliant inks 100% compostable.
      Measurements:
      Width 19 cm
      Height 9.5 cm, expandable.

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      Note

      ‘Great British Designer Face Coverings: Reusable, for People and Planet’, is a joint fundraising campaign initiated by the British Fashion Council and Bags of Ethics, to create and retail internationally, sustainable and reusable non-medical face coverings to complement the existing preventive measures against Covid-19. Designed in London by six internationally acclaimed British designers; Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO. The masks are manufactured by Supreme Creations Ltd.

      Note

      100% of profits from the sale of this item will be divided between NHS Charities Together, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.

      Note

      ‘Great British Designer Face Coverings: Reusable, for People and Planet’, is a joint fundraising campaign initiated by the British Fashion Council and Bags of Ethics, to create and retail internationally, sustainable and reusable non-medical face coverings to complement the existing preventive measures against Covid-19. Designed in London by six internationally acclaimed British designers; Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO. The masks are manufactured by Supreme Creations Ltd.

      Note

      Undercover exhibition label:

      GREAT BRITISH FACE COVERINGS
      Bags of Ethics
      June 2020
      These face coverings, created by Bags of Ethics on behalf of the British Fashion Council, were sold to benefit the NHS Charities Together COVID-19 Urgent Appeal, the BFC Foundation Fashion Fund, and the Wings of Hope Children's Charity. The BFC announced in December 2020 that they had resulted in a £500,000 donation to the BFC Foundation Fashion Fund.
      Archive no. 2020.100.6.3

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