Item 2020.100.49.1 - boohooMAN Skeleton Fashion Mask

Identity area

Reference code

2020.100.49.1

Title

boohooMAN Skeleton Fashion Mask

Date(s)

  • 2020 (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

(2016-present)

Administrative history

Online fashion company boohoo first sold menswear in 2013 aimed at trend-led price conscious consumers aged 16-24. In 2016 they rebranded their menswear offer and launched their men's fashion label boohooMAN.

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Content and structure area

Scope and content

Black single-layer face covering with stylised skeleton print across the front in white and floral pattern on the chin. It is made of white synthetic jersey knit which has been printed across the front in black. There are two vertical cuts through the fabric on each side to create ear loops. No labels.

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      Note

      Packaged in clear plastic bag with barcode sticker printed with product description: ZWA-DC2030 / Skeleton fashion Mask / BLACK ONE SIZE

      Note

      Undercover exhibition label:

      SKELETON MASK
      BoohooMAN
      19 April 2020
      £5
      BoohooMAN had previously sold face masks as part of their menswear range in 2019, mirroring a trend popularised by Off-White. However, when this skeleton mask was released in April 2020, they were accused of profiting at a time when the NHS was experiencing a PPE shortage and withdrew the masks from sale.
      Country of manufacture unknown
      Polyester, Elastane
      Archive no. 2020.100.49.2

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