Item 2020.100.38.6 - Great Global Designer Face Coverings: Marques ’ Almeida

Identity area

Reference code

2020.100.38.6

Title

Great Global Designer Face Coverings: Marques ’ Almeida

Date(s)

  • 2020 (Creation)

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Item

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1

Context area

Name of creator

Supreme Creations Limited
(1999-present)

Administrative history

Manufacturer of reusable bags and textile products which are made in their factory in Pondicherry, South India. They are suppliers of the Bags of Ethics™ label.

Name of creator

Marques ’ Almeida
(2011-present)

Administrative history

Repository

Westminster Menswear Archive

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Scope and content

Pleated multi-coloured cotton face mask designed by the British designers, Marta and Paulo, founders of Marques'Almeida. The front panel is printed with an abstract design in black and purple resembling clouds or fog. The inside panel is white and printed with the designer logo 'M/A' and 'Radical Empathy' in black ink. The mask has a nose strip to adjust fit and black adjustable elastic loops on each side to go over the ears. It is double layered, without a pocket for filters. This mask is one of a pack of three, including two other designers, Thornton Bregazzi for Preen and Priya Ahluwalia. The pack also includes two protective white cotton pouches, printed with Bags of Ethics logo and materials information in black ink.

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      Physical characteristics and technical requirements

      Small 'Bags of Ethics' label sewn on the front lower left-hand corner of the mask.
      Made by Supreme Creations in their Indian-based ethical factory.
      Materials from website: Panels made of 100% GOTS certified luxury organic cotton.
      Packaging: Tamper-proof polybag made of recycled LDPE which can be recycled.
      Protective Pouch: 100% organic cotton sateen.
      Measurements:
      Width 19 cm
      Height 9.5 cm, expandable.
      SKU: BFC-AHLU-MA-PREEN-BOE

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      Description from packaging:
      ‘Great British Designer Face Coverings’ is a project which has seen the leading British and American fashion designer community unite, to create face coverings that can help instill public confidence, during a time of crisis. These reusable face coverings offer and alternative solution to single-use plastic coverings and do not deplete essential PPE items for healthcare workers. Essential funds will be raised for community charities through the proceeds of the sale of these coverings.
      A portion of the profits from the sales of face coverings will be donated and split between BFC Foundation Fashion Fund for the Covid Crisis (British Fashion Council Foundation, Charity Number: 1099686) and the Council of Fashion Designers of America Foundation, Inc. supporting its diversity and inclusivity initiatives.

      Note

      Design and usage from packaging:
      Bio enzyme washed fabric.
      Anti-fog fit for when wearing glasses/sunglasses.
      Reusable 50+ times.
      Suitable for sensitive skin.
      European standard reach compliant non-toxic inks used to avoid polluting waterways.
      Cotton panels are compostable.
      Recyclable elastic loops.
      90% female workforce.
      Vegan certified.
      This is an adult facial mask and does not protect you from any virus or airborne disease. This facial covering is designed to reduce the transmission of vapour droplets, it is not a PPE or medical mask.

      Note

      From website:
      At least £1 from the sale of each face covering will be donated to the BFC Foundation Fashion Fund and £1 to CFDA’s Diversity, Equity, and Inclusivity programming.

      About BFC Foundation Fashion Fund for Covid Crisis
      The BFC Foundation Fashion Fund for the Covid Crisis was established in March 2020 to support creative fashion businesses and individuals to survive the Coronavirus crisis. The BFC, through its charity the BFC Foundation, made £1,000,000 of emergency funds available with the majority supporting designer businesses and with a portion of funds allocated to students, underpinning the future generation of creative talent.
      More information on the BFC Foundation Fashion Fund is available here.
      About the CFDA
      The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 with a membership of 477 of America’s foremost womenswear, menswear, jewelry, and accessory designers. The organization provides its Members with timely and relevant thought-leadership and business development support. More here cfda.com

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