Item 2020.100.25 - JW Anderson Face Mask

Identity area

Reference code

2020.100.25

Title

JW Anderson Face Mask

Date(s)

  • 2020 (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

Biographical history

Archival history

Immediate source of acquisition or transfer

Content and structure area

Scope and content

Black and grey linen face mask with JWA brand design. The mask has a nose strip to adjust fit and black adjustable elastic loops with plastic toggles on each side to go over the ears. It is single-layered.

Appraisal, destruction and scheduling

Accruals

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Conditions of access and use area

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      Physical characteristics and technical requirements

      Paper label with maker's logo and barcode attached to the mask with a string.
      Made in Spain.
      Materials: 100% linen.
      Measurements:
      Width 24 cm
      Height 14 cm

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      Note

      The mask was packed in a plastic bag along with a paper leaflet with the product's use and care information, and covered with branded tissue paper. The pack was posted in a JWA thick branded paper envelope.

      Note

      From leaflet:
      JW Anderson Mask is approved as a hygienic and reusable mask. It is made for a daily use but not for health or medical use. Main purpose: To limit transmission of inhaled agents from the environment. Expiration date 2027.
      From email confirmation:
      The company will donate 10% of proceeds from the sales of these masks to akta, a UK-based non-profit that supports homeless LGBTQ+ youth.

      Note

      Undercover exhibition label:

      JWA FACE MASK
      JW Anderson
      1 November 2020
      £35
      In June 2020, London Fashion Week became an online-only event. JW Anderson's ingenious solution was to send selected journalists an A4-sized cardboard box, filled with photos, fabrics, and paper masks to convey the new season's collection. Later in November 2020, the public could buy a branded JW Anderson mask to wear themselves.
      Made in Spain
      Linen
      Archive no. 2020.100.25

      Note

      Undercover exhibition label:

      FACE MASK LEAFLET
      JW Anderson
      November 2020
      The face covering from designer JW Anderson was one of the few masks that provided clear instructions and details about its properties. It states: The JW Anderson Mask is approved as a hygienic and reusable mask. It is made for daily use but not for health or medical use. Main purpose: To limit transmission of inhaled agents from the environment. Expiration date 2027.
      Archive no. 2020.100.25

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