Item 2020.100.23 - Turnbull & Asser Madras Check Commuter Mask

Identity area

Reference code

2020.100.23

Title

Turnbull & Asser Madras Check Commuter Mask

Date(s)

  • 2020 (Creation)

Level of description

Item

Extent and medium

5 (mask, wash bag, 3 filters)

Context area

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Content and structure area

Scope and content

Face mask, wash bag, three filters, one postcard with instructions.
The mask is made of blue and orange madras check linen. There are four fastenings made from the same material to tie the mask at the back of the head. It is double-layered with one pocket for one VIROFORMULA™ poplin filter. Two spare filters are provided. The wash bag is made of the same material as the mask, with a 'Turnbull & Asser/Made in England' label sewn on the front.

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      Physical characteristics and technical requirements

      Small black and white label with the maker's logo on the inside layer of the mask.
      Made in the United Kingdom.
      Materials: Mask and wash bag 100% cotton.
      Measurements: Mask
      Width 20 cm
      Height 17 cm
      Product code: GGAO3208 1218 28

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      Note

      From website:
      VIROFORMULA™ poplin filters, developed by our longstanding partners, Albini, actively inhibit viruses and kill bacteria on their surface within a few minutes. This innovative technology stops the fabrics playing host to harmful viruses and bacteria and so reduces the risk and speed of contamination and re-transmission.
      Viroformula filters are treated with a biocide, helping to preserve them from contamination by viruses and bacteria. This product has no primary biocidal function, and these biocidal properties persist up to a maximum of 30 washes. The biocidal treatment contains silver chloride.
      Turnbull & Asser will donate £5 from the sale of this mask to the NHS Charities Together Covid-19 Urgent Appeal, or to New York's First Responders Fund for purchases made in the United States.

      Note

      The mask was packed together with a wash bag, two spare filters and a postcard with care information in a Turnbull and Asser printed plastic bag and covered in a layer of tissue paper sealed with three branded transparent stickers.

      Note

      Undercover exhibition label:

      MADRAS CHECK LINEN COMMUTER MASK
      Turnbull & Asser
      23 July 2020
      £45
      Established in 1885, Turnbull & Asser is a bespoke shirtmaker on Jermyn Street, London. This summer-weight madras check mask came with its own complimentary wash bag and was designed to coordinate with a matching short-sleeved shirt in the same linen fabric that retailed for £275.
      Made in the United Kingdom
      Linen
      Archive no. 2020.100.23

      Note

      Undercover exhibition label:

      COMMUTE MASK LEAFLET
      Turnbull & Asser
      July 2020
      In April 2020, British shirtmaker Turnbull & Asser switched their production in their Gloucester workrooms from constructing luxury shirts to making medical-grade PPE for the NHS. They began producing face masks for their customers in July 2020. They donated £5 to the NHS Charities Together Covid-19 Urgent Appeal for each mask sold in the UK.
      Archive no. 2020.100.23

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