Item 2019.31.16 - Tarleton Deadstock Denim Cowboy Jeans

Identity area

Reference code

2019.31.16

Title

Tarleton Deadstock Denim Cowboy Jeans

Date(s)

  • nd [1963-1965] (Creation)

Level of description

Item

Extent and medium

1

Context area

Name of creator

Tarleton
(1963-1973)

Administrative history

Tarleton Jeans was a British denim label manufactured by Martin & Gould Ltd in Liverpool. Menswear store Costers in Torquay advertised Tarleton Jeans in 1963 with 13-inch bottoms. Actionware, in Widnes, Cheshire were selling Tarleton Jeans in 1973 alongside Wrangler Flares, Falmer Casuals and Lybro Scadogs. The company regularly advertised for staff, with premises at 150 Islington in 1950; Tarleton Street from around 1953; and then Greek Street from 1972. In 1964 they advertised for girls to be trained as machinists in the jeans and casualwear trade; in 1965 they ‘urgently required’ experienced three-needle, twin-needle and flat machinists; the following year the company was described as a ‘manufacturer of jeans and casual wear’; and in 1972 Tarleton Jeans were named in employment advertisements.
Sources: Liverpool Echo; Torbay Express and South Devon Echo; Formby Times; Runcorn Weekly News.

Repository

Westminster Menswear Archive

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Immediate source of acquisition or transfer

Content and structure area

Scope and content

These unbranded jeans feature unique rectangular detailing in the fly stitching and front pocket shape. The design includes lapped seams along both the inside and outside legs. The jeans have an invisible waistband and lack a traditional yoke on the back. The hem is slightly curved, with a lower edge at the back. They retain the original Tarleton card label.

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      Physical characteristics and technical requirements

      Material: Cotton Denim
      Label: Waist 30 Bottom 14 Leg M LAY843

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      Note

      From Inside the Westminster Menswear Archive:

      COWBOY JEANS
      Tarleton Jeans
      1963–5
      Tarleton was a British jeans label made by a clothing company in Liverpool, who had manufacturing premises in the city’s Tarleton Street from 1953. Several elements that one might expect to find on a pair of jeans are missing. They are unbranded, devoid of rivets and lack a back yoke. In lieu of a separate waistband, they have been constructed with an internal, invisible waistband, a detail typically found on tailored trousers. The legs of the jeans have a slightly curved hem that is shorter at the back and are only fourteen inches wide. The original Tarleton card label depicts a cowboy and emphasizes the jeans’ strong stitching, no-rip seams, and the use of bar tacking at points of strain.
      Cotton
      Archive no. 2019.31.16

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