Identity area
Reference code
2019.207.3
Title
Aaron Tubb Printed Sweatshirt Top
Date(s)
- 2013 (Creation)
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Item
Extent and medium
1
Context area
Name of creator
Biographical history
Graduate of University of Westminster BA (Hons) Fashion Design, 2009-2013. Tubb interned at Givenchy during his degree. In 2013 he launched his own men's sportswear label Bazar-14 which was stocked by stores such as Selfridges in London, VFiles in New York and IT in Hong Kong.
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Scope and content
White cotton fleece backed jersey sweatshirt top with all-over screen print design in red and black of blocks of words and lettering in Cyrillic. It has a round neck with a white high rib collar and white rib cuffs. The large scale print design is dominated by red blocks of colour with cut-out lettering showing as white. The black lettering design is then overlaid on top.
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Label: BAZAR 14
Materials: Cotton
Materials: Cotton
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Note
One of a selection of six pieces from Aaron Tubb's 2013 BA (Hons) Fashion Design graduate collection for Spring Summer 2014. This sweatshirt was shown at the graduate fashion show at University of Westminster, Ambika P3, 22 May 2013. The look it was part of consisted of the sweatshirt, white cotton jersey jacket, white trousers, white nylon jacket tied around the waist and black, red and white knitted scarf.
Note
Tubb said the collection was based on the "iconography of Russian war propaganda, which led me to find this group of teenagers in Eastern Europe who had their own blogs and Tumblrs. They were from rather deprived areas, but I found how they were dressing to be really thought-provoking and really beautiful." (Jonathan Beckett, 'Essentials: Aaron Tubb', Hypebeast, 2 May 2014)
Aaron used military uniforms in the Fashion Resource collection as part of his research process - see sketches and design development images. Collection development, drawings and information about Aaron's label Bazar-14 that he launched in 2013, in Object File.
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Sources
'Case Study: Aaron Tubb, University of Westminster', in Robert Leach, The Fashion Resource Book Men (London: Thames & Hudson, 2014), pp. 98-99.