Item 2019.206.1 - Next London 2012 Olympics Technical Officer Uniform Jacket

Identity area

Reference code

2019.206.1

Title

Next London 2012 Olympics Technical Officer Uniform Jacket

Date(s)

  • 2012 (Creation)

Level of description

Item

Extent and medium

2 (jacket and tag)

Context area

Name of creator

(1982-)

Administrative history

British retailer Next was founded by the Leeds-based menswear company Hepworths (1864–1986). Responding to changes in UK clothing retailing in the early 1980s, the Hepworths Group purchased Kendall & Sons, a family-owned womenswear business, in 1981. The following year they recruited retail entrepreneur George Davies (b. 1941), alongside designers Conran Associates (design director John Stephenson came up with the name ‘Next’) to lead the project to transform Kendall & Sons into a new women’s fashion chain. The label was aimed at fashion-conscious women aged between twenty- four and forty-four; by May 1982, eighty stores had been completely redesigned, fitted out and stocked as Next. The label was hugely successful and in 1983 Davies was given the responsibility of the 350 Hepworths menswear stores, quickly deciding to replace them with a menswear version of Next. Next for Men launched in August 1984, the last Hepworths store closed in 1985, and the parent company of J. Hepworth & Son changed its name to Next plc in 1986. Next launched their mail-order business Next Directory in 1988 and in 2015 opened their 546th store.
Sources: Hepworth Mercury; George Davies, What Next? (London: Century, 1989); nextplc.co.uk.

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Scope and content

Grey two button single breasted tailored jacket. Part of the uniform for technical officials for the 2012 London Olympic and Paralympic Games. The jacket lapels and collar, except for the notch, are edged with black binding with a light blue edge. There is a line of the same piping forming the jetting of the two hip pocket flaps. It has a welted breast pocket on the left chest applied with the London 2012 Olympics logo in light blue containing the Olympic Rings in white. The lining is dark blue with a lighter blue print of London buildings including Big Ben, St Paul's Cathedral and the London Eye. Images of the same buildings are embroidered into the felting under the collar. With original tag (in Object File).
Size 42 S

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      Physical characteristics and technical requirements

      Label on the inside lining: This uniform has been created for you as a Technical Officer for the London 2012 Games. We hope you enjoy the London 2012 experience and wear your uniform with pride.
      Care Label: next / Made in China / 49% cotton / 27% polyester / 22% virgin wool / 2% elastane / Lining: 59% acetate / 41% viscose / 715-256
      Garment tag: Stock ID: JX/061
      Measurements:
      Armpit to armpit 55cm
      Shoulder seam to cuff end 62cm
      Shoulder seam to shoulder seam 49cm
      Back of neck (under collar) to base of rear 74cm

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      Note

      The formal uniforms for the London 2012 technical officials were designed by Next and Locog (London Organising Committee of the Olympic and Paralympic Games).

      Note

      The formal uniforms for the London 2012 technical officials were designed by Next and Locog (London Organising Committee of the Olympic and Paralympic Games).

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