Identity area
Reference code
2017.279.44
Title
Prada Foulard Print Shirt
Date(s)
- S/S 2002 (Creation)
Level of description
Item
Extent and medium
1
Context area
Name of creator
(1913-)
Administrative history
1913–present
Miu Miu Menswear 1999–2008
Prada Sport 1997–2006, relaunched as Linea Rossa 2018–present
Prada was founded in 1913 by Mario Prada (d. 1958) in Milan as a shop selling bags, trunks and travel accessories. In 1970 Mario’s granddaughter Miuccia Prada (b. 1949) joined the company as an accessory designer. Patrizio Bertelli (b. 1946) joined the business in 1977, marrying Miuccia Prada in 1987. The label held their first womenswear runway show in Milan in 1988, and their first ready-to-wear collection for men in Milan in 1993.
Diffusion line Miu Miu, named after Miuccia Prada’s family nickname, was launched by Prada in 1993 and was initially priced at 50 per cent less than the mainline collection. Miu Miu menswear debuted in Spring Summer 1999 with a small capsule collection, followed by a full runway collection in Autumn Winter 1999. Miu Miu’s final menswear collection was for Spring Summer 2008, following which the brand ceased operations.
Prada launched their sportswear label Prada Sport (also known as Linea Rossa from around 2006) in 1997, coinciding with Prada’s sponsorship of the Italian America’s Cup sailing team, Prada Challenge. Prada branding was similarly used on the yacht to the Linea Rossa logo, consisting of a red rubber strip with the word Prada written in white on top. Neil Barrett served as design director for the company’s first eight collections before establishing his eponymous label. Initially focusing on skiwear and outerwear, the collection expanded to include a 200-piece multipurpose crossover collection. In 1998, Prada Sport opened its first store in New York, followed by two more in Rome and Sardinia in 2002. The line was de-emphasized in the mid-2000s, concentrating on sunglasses and basic items, but was relaunched as a full collection under the Linea Rossa name in 2018.
Sources: pradagroup.com; WWD; The Evening Standard; Drapers; Business of Fashion.
Miu Miu Menswear 1999–2008
Prada Sport 1997–2006, relaunched as Linea Rossa 2018–present
Prada was founded in 1913 by Mario Prada (d. 1958) in Milan as a shop selling bags, trunks and travel accessories. In 1970 Mario’s granddaughter Miuccia Prada (b. 1949) joined the company as an accessory designer. Patrizio Bertelli (b. 1946) joined the business in 1977, marrying Miuccia Prada in 1987. The label held their first womenswear runway show in Milan in 1988, and their first ready-to-wear collection for men in Milan in 1993.
Diffusion line Miu Miu, named after Miuccia Prada’s family nickname, was launched by Prada in 1993 and was initially priced at 50 per cent less than the mainline collection. Miu Miu menswear debuted in Spring Summer 1999 with a small capsule collection, followed by a full runway collection in Autumn Winter 1999. Miu Miu’s final menswear collection was for Spring Summer 2008, following which the brand ceased operations.
Prada launched their sportswear label Prada Sport (also known as Linea Rossa from around 2006) in 1997, coinciding with Prada’s sponsorship of the Italian America’s Cup sailing team, Prada Challenge. Prada branding was similarly used on the yacht to the Linea Rossa logo, consisting of a red rubber strip with the word Prada written in white on top. Neil Barrett served as design director for the company’s first eight collections before establishing his eponymous label. Initially focusing on skiwear and outerwear, the collection expanded to include a 200-piece multipurpose crossover collection. In 1998, Prada Sport opened its first store in New York, followed by two more in Rome and Sardinia in 2002. The line was de-emphasized in the mid-2000s, concentrating on sunglasses and basic items, but was relaunched as a full collection under the Linea Rossa name in 2018.
Sources: pradagroup.com; WWD; The Evening Standard; Drapers; Business of Fashion.
Repository
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
Long sleeved shirt with a wide set collar made of white cotton printed in a large scale foulard pattern of brown and pale blue.
Country of Design: Italy
Country of Manufacture: Italy
Country of Design: Italy
Country of Manufacture: Italy
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Language and script notes
Physical characteristics and technical requirements
Cotton
Colour/Print: White, brown, pale blue, foulard
Colour/Print: White, brown, pale blue, foulard