Identity area
Type of entity
Corporate body
Authorized form of name
Speedo
Parallel form(s) of name
- Speedo International Limited
Standardized form(s) of name according to other rules
Other form(s) of name
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Description area
Dates of existence
1914-
History
The company was founded in Sydney, Australia by Alexander MacRae. He began by manufacturing knitted underwear and socks using the brand name 'Fortitude'. The company made their first swimwear range in 1927 with a racer-back design and began using the name 'Speedo' in 1928. Speedo swimsuits were first worn by competitive swimmers at the Olympic Games in 1932. Since the 1930s Speedo has made swimwear for racing as well as leisurewear and has pioneered technical advances in materials and designs which have often been controversial. The company was acquired by the Pentland Group in 1991.
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Sources
Wikipedia Entry: https://en.wikipedia.org/wiki/Speedo
Company website
Company website