Identity area
Type of entity
Person
Authorized form of name
Amies, Sir (Edwin) Hardy
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Description area
Dates of existence
1909-2003
History
Hardy Amies began designing menswear in 1958 with silk ties for Michelsons and shirts for Radiac. In 1961 he was approached by Hepworths, a Leeds-based multiple tailor, to design a range of tailored outerwear for them. This became hugely successful, by 1964 his menswear was turning over about £15 million, while his womenswear was only £0.75 million. He also licenced his name for menswear lines internationally. His partnership with Hepworths lasted until the late 1970s.
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Sources
Oxford Dictionary of National Biography: https://doi.org/10.1093/ref:odnb/89740
Michael Pick, Hardy Amies (Woodbridge, Suffolk: ACC Editions, Dec 2012)
Michael Pick, Hardy Amies (Woodbridge, Suffolk: ACC Editions, Dec 2012)