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Authority record
Irvine Sellars
Corporate body · 1962-1982
Irvine Sellar (1934–2017) left school at the age of sixteen to take over the running of his father’s glove shop in St Albans. He began selling clothing on market stalls outside London in about 1957 and later relocated to Petticoat Lane in London’s East End. His first store opened in St Albans, followed by another in Wood Green and a third on Wardour Street in Soho, all of which sold mid-priced post–Teddy Boy clothing. In the early 1960s, Sellar and his wife Elizabeth spotted the potential of Carnaby Street, where they converted a greengrocer’s and a laundry into Irvine Sellars Menswear. The basement of number 27 was used for womenswear. After struggling to get clothing manufacturers to produce his designs, he began producing them himself; in 1969, his company produced 70 per cent of the menswear he sold. By 1969, Irvine Sellars had established a chain of twenty-four boutiques, including Mates by Irvine Sellars, which claimed to be the first chain store to offer men’s and women’s clothing under one roof, and a blueprint for modern retailing. Mates had grown to ninety stores by 1981, at which point Sellar sold the company to a South African investment group. However, by 1982 the chain had gone into receivership.
Sources: Property Week; The Express; The Independent.
Comme des Garçons Homme
Corporate body · 1978-
The Japanese menswear line of Comme des Garçons designed by Junya Watanabe.
Burton
Corporate body · 1954-present

Burton became the label for Montague Burton Ltd in 1954 after a company restructure and merger with Jackson the Tailor. This resulted in a complete redesign and launch of a comprehensive new advertising campaign aimed at young male consumers. In 1969 the company became the Burton Group. Its demerger in 1997 led to the establishment of the Arcadia Group. In 2020 the Arcadia Group went into administration and in February 2021 the Burton brand, e-commerce and digital assets and associated intellectual property rights were sold to online fashion retailer Boohoo.

Montague Burton Ltd was founded in the early 1900s by Jewish immigrant Montague Burton (1885-1952). Born a Lithuanian Jew named Meshe David Osinsky, he travelled to the north of England in 1900 and quickly entered the men's tailoring trade, changing his name at some point after his arrival. After starting with a shop selling menswear he began manufacturing and adopted the multiple tailoring model pioneered by the Leeds-based tailoring trade. Multiple tailors had high street stores selling made-to-measure men's suits (and smaller numbers of ready-to-wear) which were cut and sewn in factories owned by the same business. By the end of the 1930s Montague Burton Ltd had over 700 outlets across Great Britain and Ireland and their Hudson Road factory in Leeds was the biggest clothing factory in Europe.

In 1946 the company purchased the Peter Robinson department store and in 1968 it was the top floor of Sheffield's Peter Robinson which was the origin of Top Shop. Aimed at selling fashionable clothes to 15-25 year-old women it was immediately successful and became a retail chain in its own right. Burton attempted to reach young men with the Mr Burt label and stores in the early 1970s but they were not profitable. In 1978 after a major restructure and store closures the company again tried to cater to the young male fashion market with the launch of Top Man - by 1980 they had expanded to 45 shops.
Jeltek
Corporate body
B.L.L.
Corporate body