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Hwayan is a registered trade mark.
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1970-2018
Hein Gerike opened his first motorcycle shop in Düsseldorf, Germany in 1970. The company expanded to include clothing and accessories for bikers and began operating across Europe. They also developed the HIPROTECT soft armour system. The business went into administration several times between 2012 and 2018.
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Corporate body
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2018-present
Italian denim label established in around 2018 by Daniele de Biase to develop a sustainable technique of naturally ageing jeans.