Item 2021.40.4 - DAKS Simpson Cricket Trousers

Simeon Simpson (1878-1932) was a Jewish tailor and clothing manufacturer. He was born in London and set up a tailoring workshop and then factory in the East End. In 1929 he opened a new garment factory in Stoke Newington and in 1932 Simpson patented a design trademark - DAKS - for the waist of sports trousers. The design had been developed by his son Alexander (1902-1937) who took over the business and opened the Simpson Piccadilly store in 1936.

The company was bought by Sankyo Seiko Co. Limited in 1991 and closed the Simpson Piccadilly store in 1999,