Item 2020.32 - Martine Rose Beer Mat Sweatshirt

Martine Rose was founded in 2007 by designer Martine Rose (b. 1980), who launched the brand with a collection of ten shirts at Blacks private members club in London’s Soho. Martine Rose developed a distinct aesthetic inspired by 1990s South London subcultures, which drew the attention of Lulu Kennedy of Fashion East. Kennedy assisted Martine Rose in creating an installation for the first menswear day of London Fashion Week in September 2010. The label’s collections were then exhibited as part of the collective MAN shows until September 2012, when the brand debuted its first solo runway show. In 2012 Martine Rose was awarded NEWGEN sponsorship by the British Fashion Council for four seasons. Martine Rose was nominated for the ANDAM Award for emerging designers in 2017 and shortlisted for the LVMH Prize. She served as a consultant for Balenciaga’s menswear line from 2017 to 2019, collaborating with creative director Demna Gvasalia. Tomorrow London Ltd, an international fashion distribution and sales company, acquired a 60 per cent stake in the label in October 2021. Martine Rose received an undisclosed equity stake in the Tomorrow business as part of the deal. The label has collaborated with Gucci Vault, Tommy Hilfiger, Timberland, Nike, Caterpillar and Napapijri.
Sources: Drapers; Business of Fashion.