Identity area
Reference code
Title
Date(s)
- 1990 (Creation)
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Context area
Name of creator
Administrative history
Humphreys Brothers Clothing was founded as a sportswear company in 1920 by Harold Humphreys (1902–74) and Wallace Humphreys (1900–50) in a workshop in Wilmslow, Cheshire. On 23 May 2024, the company name was changed to “Humphreys Brothers Limited” and they began manufacturing sportswear using Umbro as their brand name, combining the UM from Humphreys and the BRO from Brothers. Initially focused on football shirts, Umbro expanded into rugby jerseys and socks by 1933. Umbro first gained national recognition in 1934, when club Manchester City won the FA Cup wearing Umbro Tangeru jerseys made of Peruvian Pima cotton.
As with many British apparel manufacturers, Umbro shifted production to military uniforms during the Second World War. Following the war, as football’s popularity grew globally, they expanded their business by providing kits for teams worldwide. Umbro began producing unofficial replica kits aimed at children in 1956 under the name SPORTSWEAR Xmas Pack, which included a shirt, shorts and socks in the team’s official colours. Seven of the sixteen competitors at the 1966 World Cup wore Umbro kits, including the winning England team, further stimulating the company’s replica shirt business. The relaxation of rules by the Football Association in 1977 regarding sponsorship saw the market in replica football kits rapidly expand, and it became increasingly essential to Umbro’s business in the following decades. In 1992, the Humphreys family sold the business to Stone Manufacturing, an underwear manufacturer based in South Carolina, and closed its factories in Macclesfield and Stockport the same year. Umbro was sold to venture capitalist firm Doughty Hanson & Co. for £90 million in 1999. The company signed a £60 million kit sponsorship and merchandising deal with football club Manchester United in 1996, the largest deal ever signed by a British sportswear company. Later that year, Umbro signed a £20 million kit sponsorship deal with Chelsea Football Club. In 2003, the Office of Fair Trading concluded an investigation into price fixing on replica football shirts, fining companies including JJB Sports, Manchester United and the Football Association £18.6 million. Umbro was fined £6.64 million. Umbro agreed to a
£285 million takeover bid from Nike in 2007; however, Nike sold the company to the American Iconix Brand Group in 2012. Notably, Umbro collaborated with menswear designer Kim Jones (b. 1973) on a series of collections between 2004 and 2007. It was the beginning of the company’s relationships with other fashion designers, including Aitor Throup, Philip Treacy, Peter Saville, R. Newbold, Palace, John Smedley, Patta, House of Holland, Off-White, Vetements, Supreme, Christopher Raeburn and JUUN.J.
Sources: The Times.
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Content and structure area
Scope and content
Blue England Umbro football tracksuit top featuring a pattern of three lions and Umbro diamond motifs. It includes white and red geometric panelling with a zip fastening, along with poppers and Umbro-branded plastic button closures. The sleeves display red and white chevrons, while a red diamond spans the centre front. The left chest bears the 'three lions' logo, with the Umbro logo on the right side.
Additional logos include a combination of the Umbro diamond and 'three lions' logo with "Est 1872" on the right sleeve, and on the back, "Umbro International" is embroidered in white beneath the logo. The top is completed with an elasticated waistband and cuffs.
Country of Design: United Kingdom
Country of Manufacture: Malaysia
Keywords: Sportswear, merchandise, tracksuit.
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Details: Buttons, poppers, logos, zip
Label: Umbro official supplier of Replikit. Umbro Main fabric 100% nylon with polyurethane backing. White panel: 100% polyester with polyurethane backing. Lining, body, top sleeve and upper leg: 65% polyester, 35% cotton. Bottom sleeve and lower leg: 100% nylon. Made in Malaysia.
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Allied materials area
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Notes area
Note
Umbro 100 exhibition label:
ENGLAND TRACKSUIT
Umbro
1990
By 1990, the proliferation of sportswear retailers on the UK high street such as JD Sports, JJB Sports, Sports Division, and Olympus Sport demonstrated the tracksuit’s shift from being symbolic of a sporting elite to being widely adopted and worn by the working class.
Made in Malaysia
Nylon, Polyurethane, Polyester, Cotton
Archive no. 2018.25.1-2
Note
From Inside the Westminster Menswear Archive:
ENGLAND TRACKSUIT JACKET
Umbro
1990
Umbro launched the Umbroset for boys in 1959, the world’s first replica football kit, though it was marketed exclusively to children. It was not until the late 1980s that replica football kits began to be marketed to adults. England’s semifinal appearance in the 1990 World Cup was a watershed moment for both English football and the widespread acceptance of sportswear as casual clothing. The England team wore this tracksuit, produced in 1990, during qualification for the 1992 European Championship in Sweden. The tracksuit background, which incorporates the England three lions and the Umbro diamond motif, demonstrates the complexity of its design. Multiple logos, branding and panelling are incorporated into the design of the top, including the England crest, the Umbro logo and three lions atop a large red diamond panel.
Nylon, Polyurethane, Polyester, Cotton
Archive no. 2018.25.1